Dyslexics bite harder than Inuits

A giant chocolate and sweet manufacturer shrugged off the Inuit, but has buckled to griping from dyslexics.

Posters advertising the New Zealand Comedy Festival have been withdrawn after sponsor Cadbury received complaints that its dig at dyslexics wasn’t funny.

Posters for the festival in Wellington and Auckland reading: “10 out of 9 dyslexics prefer Crunchie” had drawn the ire of the Dyslexic Foundation, The Dominion Post reported.

“You certainly wouldn’t make comments like that about other groups who have a disability,” foundation spokesman Guy Pope-Mayell said.

The posters were insensitive to people living with dyslexia, and misrepresented the condition as not all dyslexics transposed numbers and letters.

Cadbury had immediately withdrawn the posters from Auckland buses and bus stops, and apologised for any offence, company spokesman Daniel Ellis said.

It’s just a week or so ago that Cadbury’s wouldn’t be budged by complaints it was offending Inuit people.

Pascalls have no plans to rename or stop selling Eskimo lollies, despite the offence they have caused some Inuit people.

“We have no intention to rename, reshape or remove the product, and trust that consumers will continue to enjoy Pascall Eskimos,” Cadbury spokesman Daniel Ellis said.

Controversy over the iconic sweets erupted after a Canadian tourist visiting New Zealand raised concerns.

Seeka Lee Veevee Parsons, 21, an Inuit of the Nunavut Territory in Canada, said they were an insult and planned to send packets of the confectionary to the Canadian Prime Minister Stephen Harper and her grandfather, a tribal elder.

The extraordinary thing about waving the flag of surrender to the Dyslexic Society is that the posters were humorous, and were intended to be humorous.

They were publicising a bloody comedy festival, dammit.

Comedians make jokes about anything and everything. They greater the outrage, the bigger the laugh. Nothing is sacred. Nor should it be.

What’s more, the creators of the poster – as wotzisname Mope-Payell points out – haven’t got things quite right with their numbers gag.

Bright Solutions for Dyslexia, Inc, throws up this definition:

Dyslexia is a neurologically-based, often familial, disorder which interferes with the acquisition and processing of language. Varying in degrees of severity, it is manifested by difficulties in receptive and expressive language, including phonological processing, in reading, writing, spelling, handwriting, and sometimes in arithmetic.

If this be so, only a few dyslexics are mathematically challenged.

Surely this means the joke is on the poster writer.

Don’t dyslexics know how to laugh?

One Response to Dyslexics bite harder than Inuits

  1. homepaddock says:

    Like Pooh Bear’s friend Wol, my spelling can be a wee bit wobbly so I have a great deal of sympathy for people with dyslexia. That said, I still like the slogan – dyslexics rule ko.

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