Alf has long been intrigued about why women find him so attractive.
He now thinks he has the answer.
His prodigious whisky intake has given him a ruddy hue and – would you believe? – women find a red face sexy .
Apparently it indicates health and dominance although you can have too much of a good thing, and in the case of too much redness it suggests anger and aggression.
Alf has a better understanding of the allure of his ruddy complexion after reading (here) about the findings of a new study that claims women find redness something of a turn-on.
According to researchers at the University of Nottingham, rosy facial skin in male monkeys, birds and fish has long been associated with mate selection and dominance – but they’ve now discovered red-faced men, such as Manchester United manager Sir Alex Ferguson, are equally appealing to potential partners.
‘We have shown that increased redness enhances the appearance of dominance, aggression and attractiveness in men’s faces viewed by female participants,’ said co-author Ian D. Stephen.
It’s this Stephen feller’s observation that a male face which is red is attractive to women because it suggests good health and fitness.
‘Very high levels of redness increase perceived aggression to the detriment of attractiveness,’ Mr Stephen said.
‘These differences may reflect a trade-off between the benefits to females of choosing a healthy, dominant male and the costs of associating with an aggressive partner.’
In the study, women were allowed to manipulate the facial colour of computer pictures of men to make them as attractive, dominant or aggressive as possible.
Most of the women increased the redness to boost these qualities.
‘A red face indicates physical or emotional exertion, and may be caused by factors such as intense anger, physical activity or alcohol consumption,’ Samantha Mann, research fellow and psychologist at the University of Portsmouth, told The Independent.
‘Perhaps none of these are as appealing to a woman as a simple, healthy glow, but certainly the former two may be associated with dominance or aggression.’
She said a pale face was often linked to poor health or fear.
‘Hence, it figures that a healthy pink is found to be most attractive in a potential mate,’ she said.
The Daily Mail listed Sir Richard Branson and Bill Clinton as blokes who may come across as dominant but not aggressive while Brad Pitt’s rosy complexion may be a factor in why so many women find him attractive.
Alf was not mentioned in the article. Obviously an oversight.
A letter to the editor is on its way.