No, you don’t have to be a lush to win this prize – you must bat for the bunnies (and other creatures)


Dammit, for a moment or two today Alf felt he had been harshly treated.

A bunch of Kiwis had been awarded something called the LUSH Prize.

Alf imagined that if a LUSH prize was up for grabs, someone somewhere surely had nominated him.

The idea he had missed out was enough to drive him – well, to drink, actually.

But Mrs Grumble soon put him right.

This, she assured him, was a LUSH Prize that no hard-working anti-PC redneck would want to win.

This was assuring.

And indeed, it was a prize Alf would not want to display in his trophy cabinet.

The award was the 2014 LUSH Prize for lobbying against animal testing.

It was made to an outfit called the the New Zealand Anti-Vivisection Society.

The buggers are obviously proud of it, because they issued a media statement to brag that they had won it for having animal testing of legal highs banned.

The prize was given at the awards ceremony in Londonon Friday for the leading role NZAVS played in campaigning and lobbying to get the ban in place. Other winners awarded at the ceremony included organisations from Australia, Taiwan, Kenya, Brazil and Europe.

“It is a huge honour to be recognised with a high profile international award such as the LUSH prize. It took a year and a half but we achieved the animal testing ban that was our original goal from September 2012 when we started work on that campaign. Hard work, determination and a refusal to accept half-way compromises led to the clear line in the sand we have now. No animal testing of legal highs is acceptable or allowed.” said NZAVS Executive Director Stephen Manson who accepted the award on behalf of NZAVS.

“We couldn’t have achieved what we did without the unwavering support and hard work of countless people from all around New Zealand that added to the campaign. Each and every one of them should be proud that what happened here in New Zealand has been acknowledged on the other side of the world in London. Global attention is on New Zealand for this precedent in how legal highs are regulated; we have all ensured it is done with the best humane practices possible which means no animal testing.”

Stop Animal Testing

The LUSH Prize – should you be at all interested, which you probably are not if you are one of Alf’s constituents – has an annual award prize pool of £250,000 funded by LUSH Cosmetics.

The fund is split evenly between the five award categories which include lobbying, scientific research, public awareness and more.

The Lobbying Prize category is awarded in recognition of exceptional work for policy interventions that achieved a mandatory requirement for non-animal testing in legislation.

NZAVS was awarded £35,000 (NZ$70,000) of the Lobbying Prize pool for its work to achieve the restrictions on animal testing in the Psychoactive Substances Act 2013.

If Alf had won that sort of money, he would be off to the club to shout the bar.

He has an awful feeling the NZAVS outfit are of a more sober disposition.

And sure enough:

“The prize money will give a huge boost to our campaigns for 2015 and can’t thank LUSH Cosmetics enough for the support. We achieved a significant victory in stopping the legal highs animal testing before it started, but there are many more issues to be tackled. We are excited about what the next year will bring; and look forward to making further progress in the global move towards ending animal testing for good. It’s time has passed.” Mr Manson went on to say.

The Psychoactive Substances Act 2013 – for those like Alf who need their memories jogged – was initially passed with some restrictions on how and what animal testing could be done after outrage over the extensive range of animal tests proposed at the time.

In May this year the Act was amended to include a ban on any animal testing being included in the testing regime required by the legislation.

Alf forgets how he voted.

He does remember he was much more inclined to ban these substances, full stop, end story, and to have users locked up for a long time. Then there would be no need for testing on animal life in any form.

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