We have much to learn from Tariana Turia.
For example, maybe we should get much more excited about the brand names of the stuff we peddle than with the wholesomeness of the contents of a can.
More obviously, we should draw up a list of iconic and sacred words that should be eschewed when products are branded.
Take baby food for example.
An outfit in Auckland called Kiaora New Zealand International might have been better to go into the greeting card business than the food busienss.