Keep politicians out of the chocolate purity fuss

July 12, 2009

Aaaagh. Greenie Sue Kedgley has waded in on the chocolate issue. Next bloody thing you know, there will be moves in Parliament to define chocolate in a way that rules out palm oil as a substitute for cocoa butter and there will be demands for all sorts of food labelling requirements.

The European Union spent 25 years doing something like that before allowing the sale of “chocolate” without cocoa butter.

There are environmental issues too.

The threat of politicisation is raised by news that –
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A taste test of dubious value

July 11, 2009

An example of how headlines can mislead can be found on the NZ Herald’s web-site today.

A headline told Alf something dastardly had happened to a prominent New Zealand-owned chocolate company. It says: Whittaker’s comes cropper in choc taste test

But has it come a cropper?

Cadbury has taken umbrage at a hard-hitting television advertisement featuring side-by-side comparisons of Cadbury and Whittaker’s chocolate. It has complained to the Advertising Standards Authority.
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