Sir Peter Jackson, we may suppose, is laughing all the way to the bank on the back of The Hobbit.
Movie-goers, too, are doubtless chuffed by the film’s three-hour length, although Alf is bound to observe that this must require them to sit on their chuffs for three hours, which must be worse than sitting in the debating chamber for that period of time while Labour and Green politicians are banging on about this, that and the other.
But the people who run cinemas are not so thrilled, as you will learn here.
While those watching The Hobbit might have felt they got their money’s worth when it came down to the film’s three-hour length, cinemas showing the blockbuster were left feeling a little hard done by.
Now U.S. cinema owners have commissioned a report into losses suffered when screening a longer film four times a day rather than on six occasions, which is standard for a normal 90-minute film.
The National Association of Theatre Owners is the mob behind this initiative.