A taste test of dubious value

July 11, 2009

An example of how headlines can mislead can be found on the NZ Herald’s web-site today.

A headline told Alf something dastardly had happened to a prominent New Zealand-owned chocolate company. It says: Whittaker’s comes cropper in choc taste test

But has it come a cropper?

Cadbury has taken umbrage at a hard-hitting television advertisement featuring side-by-side comparisons of Cadbury and Whittaker’s chocolate. It has complained to the Advertising Standards Authority.
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