The marketing folk at Fonterra should be hellbent on tracking down a fellow by name of Pemba Lama.
The lad was mentioned today in this BBC report:
A 15-year-old boy who was rescued from the rubble of Nepal’s earthquake, has said he survived because he found two containers of butter nearby.
Pemba Lama was pulled free after rescue workers from Nepal and the US worked for hours to release him from the rubble of a collapsed building in Kathmandu.
Butter has been apt to get a bad press over the past several years.
Mrs Grumble found this item on the The Great Butter Debate: