It’s a great survival story – and it should be used to promote the great health story behind butter

May 1, 2015

The marketing folk at Fonterra should be hellbent on tracking down a fellow by name of Pemba Lama.

The lad was mentioned today in this BBC report:

A 15-year-old boy who was rescued from the rubble of Nepal’s earthquake, has said he survived because he found two containers of butter nearby.

Pemba Lama was pulled free after rescue workers from Nepal and the US worked for hours to release him from the rubble of a collapsed building in Kathmandu.

Butter has been apt to get a bad press over the past several years.

Mrs Grumble found this item on the The Great Butter Debate:

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Fat chance they’ll wean Alf from butter

March 14, 2009

The “food miles” concept, encouraging people to buy local foods rather than foods shipped in from afar to reduce carbon emissions, isn’t the only threat to this country’s dairy exports to Britain.

The Food Standards Agency there recently launched a multimillion pound advertising campaign featuring TV adverts and cooking tips to encourage consumers to cut down on their saturated fat intake.

More ominously, an outfit called The Fat Panel – which is leading a sort of culinary temperance movement – has struck a blow against butter by urging consumers to beware of the recipes from celebrity chefs.

It reckons a single serving from a recipe by Nigella Lawson, Gordon Ramsay and Rick Stein can contain more than 100 per cent of the recommended daily allowance of saturated fat. Swapping butter for margarine or a vegetable oil spread would reduce the fat content of some recipes by at least half, they advise.
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