Sweet victory for Coca-Cola’s PR team

May 27, 2009

Hah. A triumph for Coca-Cola’s PR people, a setback for Sue Kedgley and her mob of food fanatics.

A campaign for Coca-Cola promoting the artificial sweetener aspartame has won New Zealand’s top public relations industry award.

Network PR’s ‘Aspartame – Facts and Fiction’ campaign sought to restore confidence in the substance by working with the health industry.
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