The “food miles” concept, encouraging people to buy local foods rather than foods shipped in from afar to reduce carbon emissions, isn’t the only threat to this country’s dairy exports to Britain.
The Food Standards Agency there recently launched a multimillion pound advertising campaign featuring TV adverts and cooking tips to encourage consumers to cut down on their saturated fat intake.
More ominously, an outfit called The Fat Panel – which is leading a sort of culinary temperance movement – has struck a blow against butter by urging consumers to beware of the recipes from celebrity chefs.
It reckons a single serving from a recipe by Nigella Lawson, Gordon Ramsay and Rick Stein can contain more than 100 per cent of the recommended daily allowance of saturated fat. Swapping butter for margarine or a vegetable oil spread would reduce the fat content of some recipes by at least half, they advise.
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